Jean Tang, Founder and Chief Growth Officer of MarketSmiths

Jean Tang is the founder and Chief Growth Officer of MarketSmiths, a three-time Inc. 5000-recognized creative copywriting agency built on a single conviction: That the right words, carefully chosen, outperform generic content every time. A former lawyer with a business degree from Cornell University, Jean has written for The New York Times, New York Magazine, Travel + Leisure, Forbes, and Fortune 100 corporations — bringing journalistic rigor and business fluency to high-stakes content.

She declared a “War Against Bland” in her 2012 TEDx talk and has since taken that message to SXSW and beyond, championing what she calls “copywriting for humans” — the belief that the most persuasive writing is bite-sized, seductive, and jargon-free. At MarketSmiths, she and her team have helped thousands of global clients generate real revenue from words, proving that great copy isn’t just creative — it’s a growth strategy.

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