small.advice Practical and actionable videos and articles based in the Silver Lining silv=r™ methodology that help small business owners set and hit their growth goals. small.advice also brings in advice from leaders from across the globe that will help small businesses grow. How Small Business Owners Are Actually Using AI to Market Smarter Aishah Coleman, an architecture and interior design business owner, taught an audience through the tools and habits that have reshaped how she runs her marketing — no technical background required.Read More → How to Stop Wasting Money on Ads That Don’t Convert When I started growing my business online, I learned quickly: getting traffic isn’t the same as getting sales. As small business owners, it’s exciting to see clicks, impressions, and website visitors going up. But at the end of the month, those numbers don’t pay the bills. Sales do.Read More → Your Small Business Doesn’t Need More Marketing, It Needs a System Most small business owners try to do marketing and sales at the same time, in the same breath, without ever separating the two. They post on LinkedIn because someone told them to. They sent an email because it had been a while since the last one. There’s activity, sometimes a lot of it, but no…Read More → 6 Pieces of Advice Every Small Business Owner Needs to Hear For this year’s small.news anniversary, we are exploring small business owners’ toughest questions about time, money, accountability, and the slow, unglamorous work of actually growing a business.Read More → Becoming a Scientific Founder: Why Your Business Needs a Time Budget Many founders start their journey fueled by inspiration, visionary ideas, and the thrill of human connection. To them, the word “science” might evoke memories of tedious lab reports, rigid mathematical formulas, unemotional or sterile academic environments.Read More → How to Build Thought Leadership in Your Industry Without Waiting to Feel Ready When most small business owners hear “thought leadership,” they probably think of bestselling authors, keynote speakers, CEOs with thousands of LinkedIn followers, or people being interviewed on major news outlets.Read More → Capital That Fuels Growth: How Small Businesses Can Fund Their Next Chapter If there’s one thing I hear consistently from small business owners across the country, it’s this: “I’m ready to grow, but I’m not sure where to find the capital to get there.”Read More → How to Build a Business That Reflects Who You Are For years, I fantasized about becoming a small business owner. Yet I held on to an idea of success centered around a corporate career, an impressive title, and a good salary.Read More → The Emergency Kit Every Business Owner Needs Somewhere between the business name registration and the first logo draft, somebody told you to write a business plan. And they were right. A business plan matters. It gives your idea structure, your goals a timeline, your vision something to stand on. No argument there.Read More → Build Your Network Like an Ecosystem, Not a Contact List For most of my career, I worked in partnerships. Long before I became a solopreneur, I spent nearly two decades helping businesses grow through relationships. Whether I was supporting local retailers, working at DISH, or later helping small businesses through Gusto, the work was always the same at its core: connecting the right people to…Read More → Stop Doing All the Marketing: How to Focus on the 20% That Actually Works Marketing consultant Hope has spent more than 15 years helping small business owners build marketing systems that work — though she didn’t start in marketing. Her background is in architecture, and when she pivoted, she brought a designer’s instinct for systems with her.Read More → How to Know Whether Your Business Story Is Helping or Hurting Sales Your business has a story whether you have written it down or not. It shows up when someone visits your website, reads your social media profile, opens your proposal, hears your introduction, or talks to you on a sales call.Read More → Why Most Small Businesses Don’t Have a Sales Problem, They Have a Cash Flow Problem Picture a business having its best year yet. Revenue up by a third. New contracts signed. The kind of growth most owners would trade a great deal for.Read More → 3 Hard Lessons I Learned Helping Ugandan Farmers Access Markets In 2018, I drove through Northern Uganda — Oyam, Dokolo, Gulu, Omoro — expecting celebration. We’d trained farmers in improved maize practices: applying fertilizer on time, maintaining proper spacing, and controlling pests. When harvest came, they succeeded. More bags than ever before.Read More → How Visibility Builds Trust Before the Discovery Call Even Happens Imagine this: You receive a message from someone you’ve never met. They introduce themselves, tell you they’ve been following your work for months, and close with, “I already know I want to work with you. I just want to learn more about how we can get started.”Read More → 1 2 3 4 Next Page