From Family to Formula: The Story of Chatham Natural Skin Care

By Sierra Campbell, Director of Brand & Content

Chaundra is a part of the Silver Lining global community thanks to support from Wells Fargo.

(small.news) — When Chaundra Turner sent her oldest daughter off to college, she thought she was entering a new phase of life. But six months later, everything changed.

Suddenly, she was the mother of a 9-month-old and a 2-year-old—her biological grandchildren who were on the verge of entering foster care.

Determined to keep them together, Chaundra became a foster parent and later adopted them. This second chance at parenting came with a promise: To be fully present. Unlike when her older children were young and she worked two or three jobs, she wanted to build a life where she could be there for every milestone.

A Problem That Needed Solving

At the same time, Chaundra needed to find a way to support her family. One of her children, Samantha, struggled with eczema. And Chaundra quickly learned that over 30 million Americans face the same battle, most with the same frustrations—dry, itchy skin.

That discovery sparked an idea for her. After a few side hustles, Chaundra officially launched Chatham Natural Skin Care in 2021, creating clean, effective products designed to bring lasting relief.

“Our mission is simple but powerful,” she explained. “We provide skincare for people living with eczema, psoriasis, sensitive skin, and dry skin. We’re the foundation for all skin.”

Building a Business, Beating the Odds

Like many small businesses, breaking into retail has been a challenge for Chaundra. Despite certifications, lab testing, and proof of demand, she has often heard the same response: “Come back when you already have retail experience.”

But her persistence eventually paid off. As of August 2025, Chatham Natural Skin Care has sold nearly 8,500 units on Amazon and crossed the $100,000 sales mark.

More Than a Business

What started as a way to care for her children has become something bigger—a mission to bring comfort, relief, and confidence to families everywhere. Each milestone is proof that Chatham Natural Skin Care is more than just a brand.

It’s a story of resilience, love, and the power of starting again.

---

Every success story starts with a plan. Create yours (and stick to it) with silv=r™. Start today!