Brit Karel, Co-Founder of SMB.co

Brit Karel is the Co-Founder and CMO of SMB.co, where she helps small business owners understand the true value of what they’ve built and privately connect with qualified buyers when they’re ready for their next chapter.

A marketer by trade and a champion of Main Street at heart, Brit has spent over a decade building brands, growing startups, and supporting entrepreneurs through major transitions. Her background spans B2B SaaS, high-growth startups, and leadership coaching, giving her a rare blend of strategic clarity and human insight.

She has led marketing and growth teams, advised founders, coached leaders, and built systems that help businesses move from early traction to meaningful scale.

At SMB.co, Brit is driven by a core belief: small business owners deserve the same transparency, support, and confidence as any big company. Her work focuses on making the buying and selling of small businesses easier, clearer, and more human for the millions of people who rely on Main Street for their livelihoods.

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