Jessica Bolaños and Nelson Vanegas Built Goodspero to Tell Stories That Drive Meaningful Change in Houston

Jessica Bolaños and Nelson Vanegas are the co-founders of Goodspero, a strategic video marketing agency based in Houston, Texas. Bolaños serves as CEO, leading business development, narrative strategy, and digital media. Vanegas serves as COO, leading video production, art direction, and innovation.

Silver Lining commissioned this work from Jessica Bolaños and Nelson Vanegas as part of the small.artists Fotografía series, supported by Wells Fargo.

Bolaños, born in Houston to a Colombian family, a published poet before her teens, and a graduate of the top-ranked entrepreneurship program at UH, leads business development, narrative strategy, and digital media. Vanegas, who came to the U.S. as an infant fleeing the war in El Salvador, grew up in Alief, and spent a decade as Creative Production Director at Univision Radio Houston, leads video production, art direction, and innovation.

The two met at the radio station in 2007. Goodspero pairing “good” with spero, Latin for “hope,” is a multicultural-owned, majority woman-owned company serving impact-driven organizations across Greater Houston.