Daniel Fitch Documents Business Owners at Silver Lining’s 20th Anniversary

Daniel Fitch is a filmmaker, producer, and storyteller based in Georgia. He studied African American Studies with a concentration in film and video at Georgia State University, graduating on the Dean’s List under the mentorship of Dr. Doris Derby, a civil rights veteran and SNCC member. He is the Founder and CEO of Natural Leaders Media, a full-service video production and marketing company rooted in what he calls “Storytelling for Good.”

Fitch has been in production for over 30 years, working across hundreds of sets and studios. He started over as a non-traditional student in his mid-thirties, was mentored into the craft, and built Natural Leaders Media from the ground up, beginning with a retainer with Clayton County Services Authority in 2016. His practice centers on making professional, strategic, story-driven content accessible to the people and organizations who need it most: small businesses, nonprofits, community organizations, and Black-owned businesses historically underserved by the production industry.