Sonya Jamula, Partner-Led Growth Architect

Sonya Jamula is a partnerships executive who helps CEOs, CFOs, and CROs turn partner ecosystems into measurable revenue engines. With a fintech-focused background, she specializes in building, scaling, and repairing channel, integration, reseller/white-label, marketplace, and co-sell programs that lower customer acquisition costs while increasing lifetime value.

Most recently, Sonya served as Vice President of Channel and Strategic Alliances at Gusto (2022–2025), where she grew partnerships across accounting tech, fintech, franchise, and ISV ecosystems into a core growth driver — delivering double-digit gains in partner-sourced and partner-influenced ARR alongside improved conversion rates, backed by finance-ready attribution and dashboards. Earlier in her career, she spent eight years at Sling Television/DISH, leading strategic partnerships and emerging-technology initiatives across hospitality, student housing, airlines, and education verticals, including major national deals such as her work with Best Western.

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